Product photography, advertising and print
The advertising and print world is changing constantly, almost keeping up with the pace of the internet. Of course the digital boom has re-defined the world of cameras. But as a user of professional camera equipment, let me warn you that all pixels are not created equally...as well, the functions and image performance of cameras is not simply mega-pixel driven. But, here is the real difference between pro-quality imagery and Ebay photos...it's the image processing that defines the final look. This is where the decisions are made for image gamma, resolution, color saturation, curves, d-lighting, color calibration and balance, levels, noise reductions, lateral color aberration, cmyk conversions....etc. Everyday stuff for a advertising photographer.
Print photography and web photography are different from the very first settings on your camera, to the final image that you deliver.
Print image considerations
- Color correctness
- CMYK conversion
- Proper CMYK profile for type of printing press
- Very high resolution
- Shadow and highlight control
Our priority for any advertising or print work is the client and their products. After almost 25 years of successful and recognized photography work, we don't feel the need to use our clients as stepping stones for our career.
What does Studio Seven Prouctions offer you?
Studio Seven is recognized as a source of fine image creation. Referred to as the defining essence of southwestern product photography for over twenty five years, we humbly point to the origins of our style. The native american artists and craftspeople, along with the Spanish influences in the Southwest, have given us a heritage that is truly inspiring every day of our work lives. Blend this inspiration with a love of photography, fashion and technology...this is what we can offer you.
We can offer you the experience of old-school photography blended with high-tech digital software and today's concerns. We can offer you the best of both the old and the new.
Please review these slideshows below. These are all being loaded from our 'cloud server', so they should be available almost instantly.
Studio Seven Product Specialties
- Leather goods
- Silver and gold jewelry items
- Fashion product laydowns
- Art objects
- Propping and lighting
This is becoming a lost art in the field of photography. Open a magazine and flip through some ads while you watch a scene from CSI, Miami. Imagine a close scene of a detective looking over the shoulder of a computer operator, whose desk is cluttered with junk. But is that junk? We may see a portrait of a ten-year old, an old jeep toy, a newspaper with the headline 'Mortgage rates up again', and an architect's final statement for an overdue payment. That is propping that communicates.
Then take a look at the magazine. Probably 70% of the ads feature no propping. If you are lucky, you may see a beautiful Louis Vitton ad featuring Madonna, or Keith Richards, where propping makes the image and the communication.
Styling of the product and the contents of the image may be even more important than propping. Is the product upright, are the features of the product visible, are the non-important elements of the product disguised or covered, are elements of the image arranged so we know what the 'hero' is?
We have seen the quality of lighting diminish considerably in the new digital age of photography. No longer are texture, contrast, shadows, hard-edge vs soft-edge major concerns for many product photos today. Sometimes technology gains in digital make things easy enough so maybe the refinement of lighting are ignored.
Understanding of the print process
This is where the voodoo starts. It's not like there is a road map out there pointing to the perfect CMYK conversion. It is complicated and there are many options to make for any image that goes to press. How can you protect the integrity of your image from the others upstream in the workflow of the printing industry?
Boots and Western
Billy Maritn's, New York, and Falconhead, Los Angeles, two of the venerable leaders in the retail boot and Chic Western Clothing.
Watch "Boots and Western" from Studio Seven.
Naive American Jewelry
Cowboys and Indians features "Native American Jewelry" on a regular basis. Santa Fe Indian Market is Aug 20 & 21, 7am - 5pm.
Watch "Native Jewelry" Cowboys and Indians...